“Konduit real-time decline flow has helped us grow 5x and beats CAC for social, search, and other channels by a huge margin”
- Series B creditbuilder fintech from Greylock Ventures
Problem
Fintech was using social media, search, and some affiliate for acquisition and competing with other fintechs in category. It was also competing for same lead with other fintechs that were not direct competitor but going after sub-prime and prime customers.
Solution
Fintech was approved for participation by our bank network to receive real-time decline flow. Fintech saw that Konduit flow performed better than 90% of other channels as the customers were contacted at the right time in their customer journey. Once fintech gained conviction, they grew rapidly to increasing their flow, their cost structure remained flat unlike other channels where bid curve increased CAC as they grew volume.